Lara Jewels crafting jewelry that gives your meaning of jewelry

Every piece tells a story. We create timeless jewelry that celebrates life's most precious moments with uncompromising quality and craftsmanship.

WE BROKE THE DIAMOND INDUSTRY. +60% LOWER THAN OTHER RETAILERS.

We cut out the middlemen and pass the savings directly to you. Experience luxury diamonds at prices that make sense.

No Middleman
No Inflated Pricing
Our Customers Win

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A Decade of Brilliance

Best Brilliance was founded on a simple belief: exceptional jewelry should be accessible to everyone. As direct-to-consumer master jewelers, we control every step of the journeyβ€”from sourcing the finest materials to the final polish.

By eliminating traditional retail markups and maintaining complete oversight of our craft, we deliver heirloom-quality pieces at prices that honor both artistry and value.

13 Years

Of manufacturing excellence

10,000+

Unique custom pieces crafted

100+

Countries served worldwide

100%

In-house original designs

We believe that luxury is not about exclusivityβ€”it's about uncompromising quality, timeless design, and the confidence that comes from owning something truly exceptional.

Guy Mendel, CEO & Founder

The Best Brilliance Philosophy

Higher Standards. Direct Access.

We refuse to compromise. Every piece is crafted with meticulous attention to detail, using only the finest materials and time-honored techniques. By selling directly to you, we eliminate the traditional retail markupβ€”offering maker-direct prices without sacrificing an ounce of quality or craftsmanship.

Why We Are Different

The Top 1% Standard

Curated Selection

We source only the top 1% of gemstones and materials, ensuring every piece meets our exacting standards.

Noble Metals

Crafted exclusively in 14K and 18K gold, platinum, and sterling silverβ€”never plated, always authentic.

Made to Order

Each piece is handcrafted to order in our atelier, ensuring personalized attention and zero waste.

Factory-to-Finger

By eliminating middlemen, we deliver exceptional valueβ€”luxury jewelry at prices that make sense.

Understanding the 4Cs: Clarity

Diamond Clarity Guide

Diamond clarity refers to the absence of inclusions and blemishes. The GIA Diamond Clarity Scale has 11 grades, from Flawless to Included, which describe the appearance of a diamond under 10x magnification.

FL
Flawless
IF
Internally Flawless
VVS1
Very Very Slightly 1
VVS2
Very Very Slightly 2
VS1
Very Slightly 1
VS2
Very Slightly 2
SI1
Slightly Included 1
SI2
Slightly Included 2
I1
Included 1
I2
Included 2
I3
Included 3
FL / IF

Flawless & Internally Flawless

No inclusions or blemishes visible under 10x magnification. Extremely rare and valuable.

VVS1 / VVS2

Very Very Slightly Included

Inclusions are difficult to see under 10x magnification. Excellent quality and value.

VS1 / VS2

Very Slightly Included

Inclusions are minor and difficult to see under 10x magnification. Excellent value for engagement rings.

SI1 / SI2

Slightly Included

Inclusions are noticeable under 10x magnification but often eye-clean. Great value option.

I1 / I2 / I3

Included

Inclusions are obvious under 10x magnification and may be visible to the naked eye. Budget-friendly option.

Our Expert Recommendation

For the best value in an engagement ring, we recommend VS1-VS2 clarity diamonds. These grades offer eye-clean diamonds at an excellent price point, allowing you to invest more in cut quality and carat weight.

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For most engagement rings, VS1 or VS2 clarity offers the best value. These grades are typically eye-clean, meaning inclusions are not visible to the naked eye, while being more affordable than higher clarity grades.

In most cases, inclusions do not affect durability. However, certain types of inclusions near the surface or in vulnerable areas may make a diamond more susceptible to chipping. This is rare and typically only a concern in lower clarity grades.

Eye-clean means that inclusions are not visible to the naked eye when viewing the diamond from a normal distance. Many VS and SI clarity diamonds are eye-clean, offering excellent value.

Clarity significantly impacts price. Flawless diamonds are extremely rare and expensive, while SI clarity diamonds offer substantial savings. The price difference between clarity grades can be 10-20% or more.

The GIA clarity scale is the industry standard for grading diamond clarity. It ranges from Flawless (FL) to Included (I3), with 11 grades total. Each grade represents the visibility of inclusions under 10x magnification.